Manufacturing Marketing

SED Graders

Long-term strategic advisory partnership – since 2018, brand creation and global marketing strategy
High-performance website driving consistent, high-quality leads
Powerful Google marketing

Overview

Manufacturing Growth partnership

SED Graders are global leaders in automatic oyster grading technology manufacturing, providing oyster farmers with fast, accurate and gentle grading systems. Their innovative technology not only cuts production costs but can also increase productivity by up to 400%. Located on the north coast of Tasmania, SED Graders are now trusted and recognised not only within Australia but also worldwide.

The Challenge

SED Graders were manufacturing an exceptional product in Tasmania with the ability to save oyster farmers time and money. While they mainly relied on word-of-mouth for marketing, they also aimed to enter the American market. However, despite their best efforts, they were unable to do so.

Brilliant Digital identified an SEO niche for the brand and recognised that we could assist them in achieving their expansion goals with a properly engineered, SEO-optimised website. This process extended beyond a web build. It involved educating the market on the product’s functionality and benefits for oyster farming productivity. Additionally, we implemented a comprehensive strategy, including Google Ads and LinkedIn marketing, to complement the website.

The result

We make an impact through our work

View Website

Brilliant Digital provided a comprehensive suite of B2B digital marketing services to facilitate SED Graders’ international expansion. We maintain an ongoing partnership with them, ensuring their website consistently reaches the appropriate markets, both geographically and demographically, while generating high-quality leads.

Complete rebrand
to prepare for international product launch

Brilliant Digital provided a comprehensive branding and digital marketing solution for SED Graders, centred on a new B2B website with compelling, informative messaging. Our approach ensured the website not only aligned with the company’s identity and capabilities but also blended technical expertise with careful education on how the product works and what it can do for the oyster farming industry.

Brand strategy considerations included:

Brand positioning
National and international market research and dynamics
Brand extension and longevity
Digital landscape
Brand differentiation
Competitor analysis

Digital branding execution included:

Brand purpose
Brand value proposition
Brand messaging
Brand voice
Typography
Brand graphics
Brand assets
Brand guidelines

Effective penetration
into global markets

Brilliant Digital identified an SEO-niche suitable for SED Graders’ unique product and capabilities. We implemented a carefully crafted SEO and content plan to build an organic digital footprint as well as Google Advertising for speedy results and precision targeting of decision-makers in foreign markets.

SEO, content and Google advertising considerations included:

Thorough keyword research and analysis
Content strategy development aligned with target audience and SEO goals
Identification of key demographics and markets
Assessment of market and industry trends for informed decision making

SEO, content and Google advertising execution included:

Regular content creation
SEO optimisation
Setup and management of Google Ads campaigns
Continuous monitoring and analysis of SEO and advertising performance
Regular adaptations to advertising strategy based on data insights
Reporting and client communication

50% year-on-year growth
in qualified online enquiries

Brilliant Digital provided a high-performance, SEO-optimised website for SED Graders, strategically aligning the final product with their performance goals. Utilising existing data insights and known sector opportunities, we also conducted an extensive analysis to understand the brand’s identity, objectives and target audience.

Website strategy considerations included:

Alignment with the brand identity
Connection with the target markets
Clarification of the value proposition with supporting social proof
Website positioning
Website architecture
Website structure
Product structure
Website SEO plan
UX and UI plan
Website conversion plan

Website services and execution included:

Website design
Website coding
Prototyping and wire-framing
Website content
SEO execution
Photography and videography
Testing and iteration
CMS development
Data dashboard creation
Testing and quality assurance
Launch, hosting and maintenance

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the product marketing space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Ready to Grow Your Business

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

A clear vision of the possibilities
Practical steps to make them a reality
Strategies that will deliver the best ROI

Strategy-led Data-driven

Useful Links

Contact Info

Sydney Head Office
320 Pitt Street,
Sydney, NSW 2000

Newcastle Office
19 Bay Street,
Wyee Point, NSW 2259

[email protected].

0404 208 975