The Challenge
SED Graders were manufacturing an exceptional product in Tasmania with the ability to save oyster farmers time and money. While they mainly relied on word-of-mouth for marketing, they also aimed to enter the American market. However, despite their best efforts, they were unable to do so.
Brilliant Digital identified an SEO niche for the brand and recognised that we could assist them in achieving their expansion goals with a properly engineered, SEO-optimised website. This process extended beyond a web build. It involved educating the market on the product’s functionality and benefits for oyster farming productivity. Additionally, we implemented a comprehensive strategy, including Google Ads and LinkedIn marketing, to complement the website.