The Challenge
James Cumming & Sons approached us with an established, trusted brand with a history of innovation and success spanning over a century. However, their digital presence didn’t align with this extensive legacy and established reputation. As a result, they needed a new website to articulate their products, services and capabilities clearly.
Despite having numerous key selling points, James Cumming & Sons lacked crucial details on their website. For example, their exclusive high-performance bituminous Australian Filter coal outperforms expensive imported anthracite alternatives, but you wouldn’t know that from browsing the site. Identifying these gaps, we crafted a compelling narrative for their upgrade. Supported by targeted Google Ad campaigns, they started generating new business and leads almost immediately.
“The Team at Brilliant Digital have been excellent at guiding us through the process of getting our brand, values and vision through our digital footprint, whether that be through our newly built website or our digital marketing efforts through their multi-platform expertise, we couldn’t recommend them highly enough if you’re an SME looking to build your online presence, grow and communicate with broader markets, the team at Brilliant have made the whole digital process very easy to understand and implement and already we’re seeing success through our refocused efforts under their guidance.” – John Cumming
