Construction Marketing

Every Trade

Overhauling an ineffective website as part of a brand transformation
High-performance website driving consistent, high-quality leads
Sales support for optimal lead conversion

Overview

Construction Marketing Case Study

WEBSITE CONTENT & SEO MARKETING STRATEGY EMAIL NEWSLETTERS GOOGLE ADVERTISING LINKEDIN MARKETING CAPABILITY STATEMENTS TENDER DOCUMENTS

Every Trade is your commercial construction partner, specialising in education, healthcare, commercial and civil projects. With a strong emphasis on sustainability, functionality, equality and equity, they’re redefining how communities and businesses engage with built environments. Now equipped with a new website, clear branding and effective sales collateral, Every Trade is poised to elevate an established brand with a 20-year history to the next level.

The Challenge

Every Trade, formerly Every Trade Group, underwent a complete rebranding, prompting the realisation that its website required an upgrade. Every Trade wanted a clearer, more sophisticated aesthetic and messaging. Brilliant Digital began by redesigning the logo and website, focusing on enhancing SEO and user experience.

Following this, Brilliant Digital continued to assist Every Trade by providing sales support materials such as capability statements and tender documents. While the website functions as a dedicated member of the Every Trade sales team, successfully driving more qualified leads, the sales team benefits from these tools to convert leads effectively.

The result

We make an impact through our work

View Website

We approached our work for Every Trade with a holistic perspective, following a strategic plan that prioritised their long-term goals and objectives. Since the launch of Every Trade’s new website, it has consistently generated quality leads while successfully rebranding and maintaining its extensive history with a refreshed image.

Complete rebrand
to meet the market

Brilliant Digital provided a full-service rebranding and digital marketing solution for Every Trade, drawing on our depth of experience and entrepreneurial outlook. As a commercial construction company producing high-quality work and customer service, it was crucial that Every Trade’s new website and marketing assets convey the same level of excellence.

Rebranding strategy considerations included:

Brand positioning
National and international market research and dynamics
Brand extension and longevity
Digital landscape
Brand differentiation
Competitor analysis

Digital branding execution included:

New logo creation
Brand purpose
Brand value proposition
Brand messaging
Brand voice
Typography
Brand graphics
Brand assets
Brand guidelines

Effective website
that supports tender applications

Brilliant Digital provided a new B2B website engineered for results, conducting an extensive analysis to understand Every Trade’s identity, objectives and target audience while aligning its established history with future goals. Every Trade now has a modern website that is functional and aesthetically pleasing, serving as a powerful asset to the company’s sales team.

Website strategy considerations included:

Alignment with the brand identity
Connection with the target markets
Clarification of the value proposition with supporting social proof
Website positioning
Website architecture
Website structure
Product structure
Website SEO plan
UX and UI plan
Website conversion plan

Website services and execution included:

Website design
Website coding
Prototyping and wire-framing
Website content
SEO execution
Photography and videography
Testing and iteration
CMS development
Data dashboard creation
Testing and quality assurance
Launch, hosting and maintenance

Capability statements
and tender collateral

A well-designed website can attract traffic and leads, but converting those leads relies on the efforts of the business and its team. At Brilliant Digital, we developed sector-specific capability statements and other sales collateral items for Every Trade, offering persuasive social proof to assist in lead conversion.

Capability statement strategy considerations included:

Gaining a deep insight into industry, target market and competitive landscape
Identifying unique selling points
Target audience analysis
Ensuring branding alignment regarding tone, style and visual identity
Incorporating social proof

Capability statement execution included:

Designing an eye-catching layout and format
Writing and structuring compelling content
Selecting appropriate visual imagery
Tailoring content and visuals for different sector audiences

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the product marketing space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Ready to Grow Your Business

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

A clear vision of the possibilities
Practical steps to make them a reality
Strategies that will deliver the best ROI

Strategy-led Data-driven

Useful Links

Contact Info

Sydney Head Office
320 Pitt Street,
Sydney, NSW 2000

Newcastle Office
19 Bay Street,
Wyee Point, NSW 2259

[email protected].

0404 208 975