Advanced Manufacturing Marketing


  • Long-term strategic advisory partnership – since 2016
  • High-performance website driving consistent, high-quality leads
  • Powerful Google and email newsletter marketing campaigns
Contact Us

Romar Engineering is the home of advanced manufacturing solutions with a formidable reputation for as one of the most innovative and progressive manufacturing enterprises on the market. They collaborate closely with product owners and designers to solve complex problems across a variety of industries.

The Challenge

When Romar approached Brilliant Digital, they already had a 50-year track record of success and an existing website. However, the website was heavy on technical detail, making navigation challenging. CEO Alan Lipman had to decide whether to invest in a sales engineer or improve the website. He chose the website due to its 24/7 availability and global accessibility.

We conducted an extensive rebranding for Romar, creating a new logo and an SEO-optimised website to clarify their services and capabilities and drive traffic and leads. Our ongoing partnership has involved multiple website refreshes and upgrades to ensure they remain current and competitive. We have also facilitated their expansion into advanced manufacturing and assisted in securing government grants.

The result

We make an impact through our work

View Website  

With our comprehensive B2B marketing strategy and efforts, Romar went from receiving 2-3 web enquiries per month to 8-12 per week. CEO Alan Lipman says, “The logo and brand messaging we created with Brilliant Digital show a much stronger statement of intent. The team at Brilliant Digital has been instrumental in helping me drive the vision of what I had in my head for the business onto digital media.”

We approached Romar’s branding and website overhaul strategically based on the goals and needs of the business. We utilised existing data insights and uncovered global opportunities as key drivers of the plan. With user experience and enhanced SEO as top priorities, we were able to achieve a significant increase in website lead generation within a short timeframe.

“Our new website is attracting the sorts of customers who think we can help them do what they need to do. Our enquiries are in and around our core competencies and driving the sort of work that we want to our company. The marketing from Brilliant Digital has been top-notch.” – Alan Lipman, Romar Engineering


Brand strategy considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Digital branding execution included:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

Brilliant Digital provided Romar Engineering with a comprehensive branding and digital marketing solution, which included a tailored B2B marketing strategy aimed at driving growth. This strategy prioritised content and SEO, Google Advertising, email newsletters, LinkedIn marketing, recruitment marketing and capability statements, collectively empowering Romar Engineering to expand its reach and achieve its business objectives.

Brand strategy considerations included:

  • Brand positioning
  • National and international market research and dynamics
  • Brand extension and longevity
  • Digital landscape
  • Brand differentiation
  • Competitor analysis

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

We approached Romar Engineering’s digital marketing strategy with a deep understanding of what would yield the best returns for an engineering company. Data insights were pivotal in shaping our strategy and boosting ROI. Transparency is crucial for the ongoing success of partnerships. Through honest data analysis, we make holistic, strategic recommendations and adapt plans to enhance advanced manufacturing marketing performance.

Brand strategy considerations included:

  • Business challenges and performance goals
  • Market sector requirements
  • Competitive position nationally and globally
  • Sales process

Digital branding execution included:

  • Content strategy
  • SEO strategy
  • Social media strategy
  • EDM strategy
  • Advertising strategy
  • Reporting strategy

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Would you like some

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI