Brilliant App Development

Beautiful, market-focused solutions

Customer focused app development

Customer focused app development

A custom-built app is a great way to bond your client base to you by providing them with an interface they absolutely love.

As an example, think about your banking app. Many customers stay loyal to their bank simply because they love the app. Products and services matter way less to them – convenience is king. That’s one powerful customer retention tool!

Successful app development requires a deep understanding of your customers’ needs and solves problems for them. Successful apps are firmly market focused.

For example, a booking system might initially be developed as a responsive website. Once all the processes are clearly worked out and the best-fit solution is clear, an app will provide a powerful next-level customer interface.

When to build an app

When to build an app

For most on the ground businesses, an app is not a primary marketing tool.

What we mean by this is that new business will rarely come from people searching for and downloading your app. New business is much more likely to flow from your business website and digital marketing activity.

The time to consider developing an app is when you have a number of customers who are already interacting digitally with your business. For example, if they are regularly buying products online from you, booking services through your website or using digital means to send information to your team.

A well thought out and well-built app can simplify all of the above processes and make it really easy for people to interact with your business.

Successful app development flows seamlessly on from existing digital elements. So, for example:

  • It’s on-brand with your website and social media and ‘feels’ like your business always feels.
  • It’s easy for your customers to use and adds genuine value to their interactions with you.
  • The logic from other business software is carried through to the app so that business processes are supported and updates are easy to manage on both platforms.
  • It delivers useful data and reports to your team.

Brilliant app development project

Many business owners we meet feel overwhelmed at the prospect of tackling an app development project. Often, they have yet to find a team with the strategic expertise to devise the best-fit solution, execute on the plan and offer long-term support moving forwards.

Our proven process includes:

  • Strategic fact-finding to ensure we understand your market, products and services, business operations and the needs of each
  • Creation of a project plan that gives the best-fit solution for the business considering all stakeholders and your business goals
  • Scoping of the project, including timelines and milestones
  • Solution delivery by our team of experts
  • Ongoing services moving forwards, including software evolution and strategic advice.

The outcome for you is that the right project is executed on time and on budget. Your top line grows as a direct result of increased customer retention, your business efficiency is increased through the automation of more processes. And both your team and customers love interacting with the new digital face of your business.

Starting the conversation

If you’d like to start the conversation about app development or any integrated software solutions with us, please contact us and one of our directors will arrange an initial call.

During this call, we will ask you some questions about your business, make an initial assessment of your existing situation and answer any questions you have about us.

From there, if there looks to be a fit for working together, we will explain the next step, which includes a detailed discovery session with one of our digital strategists and our technical team.

At every stage our goal is simple.

The best-fit solution for your business.

Contact Brilliant Digital

to start the conversation