Brilliant Digital has provided digital marketing solutions to the Windcraft Group since 2009.
Devise and implement an effective digital marketing strategy to drive and support the company’s rapid growth. Plan and implement digital solutions to develop and cement relationships with existing clients.
Branding to represent the divisions of the company.
Design and build websites to act as sales and communications hubs for the company’s customer base across Australia and New Zealand and its European suppliers.
Appeal to a wide spectrum of society across all digital devices.
Create marketing content to quickly provide the information potential buyers need.
Work with the sales teams to deliver secondary lifestyle marketing, reviews and company content to further warm up buyers.
As a direct result of Brilliant Digital’s work
In excess of 30,000 visitors a month use the websites as a source of information which raises awareness and leads to engagement. New boats are regularly sold directly from the websites.
“As a result of Brilliant Digital’s website design and digital marketing expertise in excess of 30,000 visitors a month now use our websites.
The vast majority of the traffic comes from Google search. Brilliant Digital’s digital marketing skills mean that yacht dealers around the globe refer to Windcraft’s marketing as the benchmark – the sites have been extensively copied.
Measurable results are that Windcraft Australasia sell 10% of Global market share of Hanse Group yachts.
Educated leads contact the sales team directly and convert quickly even on our top end yachts.
Brilliant Digital work closely with our strategic and sales teams offering a trusted partnership we value highly.”
Peter Hrones – MD Windcraft Group
We’d love to work with you to transform your business through digital storytelling