Windcraft Group Consultancy

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Brilliant Digital has provided digital marketing solutions to the Windcraft Group since 2009.

 The Company:

The Windcraft Group are Australia and New Zealand’s largest yacht dealers. They have 4 subsidiary companies, Team Windcraft, eyachts, The Multihull Group andYoti.

The Brief:

Devise and implement an effective digital marketing strategy to drive and support the company’s rapid growth. Plan and implement digital solutions to develop and cement relationships with existing clients.

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Consultancy Solution:

Branding to represent the divisions of the company.

Design and build websites to act as sales and communications hubs for the company’s customer base across Australia and New Zealand and its European suppliers.

Appeal to a wide spectrum of society across all digital devices.

Create marketing content to quickly provide the information potential buyers need.

Work with the sales teams to deliver secondary lifestyle marketing, reviews and company content to further warm up buyers.

  • Develop online community
  • Social media community building and advertising
  • Electronic database marketing
  • Search management to deliver relevant leads through organic and paid search
  • Re-marketing through digital advertising
Results

As a direct result of Brilliant Digital’s work

In excess of 30,000 visitors a month use the websites as a source of information which raises awareness and leads to engagement. New boats are regularly sold directly from the websites.

  • The vast majority of the traffic comes from free organic search.
  • PPC and remarketing low click rates low bounce rates.
  • Dealers around the globe refer to Windcraft’s websites as the gold standard – the sites have been extensively copied.
  • Windcraft Australasia sell 10% of Global market share of Hanse Group yachts.
  • Warmed up leads contact the sales team directly.
  • New boats are sold directly from the websites
  • The sales team use the websites as sales tools
  • Owners feel engaged and part of a community. 50% open rate and 12-15% click through rates on database marketing
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10% of the Global Market Share

“As a result of Brilliant Digital’s website design and digital marketing expertise in excess of 30,000 visitors a month now use our websites.

The vast majority of the traffic comes from Google search. Brilliant Digital’s digital marketing skills mean that yacht dealers around the globe refer to Windcraft’s marketing as the benchmark – the sites have been extensively copied.

Measurable results are that Windcraft Australasia sell 10% of Global market share of Hanse Group yachts.

Educated leads contact the sales team directly and convert quickly even on our top end yachts.

Brilliant Digital work closely with our strategic and sales teams offering a trusted partnership we value highly.”

Peter Hrones – MD Windcraft Group

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Contact Brilliant Digital

We’d love to work with you to transform your business through digital storytelling

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Brilliant Digital
- Sydney CBD
- Parramatta
- Chatswood

02 9939 5223