NFP Accounting Marketing

Accounting For Good

  • Strategic branding and marketing partnership since 2016
  • High-performance website driving consistent, high-quality leads
  • Powerful Google, LinkedIn, Newsletter and Social media marketing
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The team at Accounting For Good delivers expert accounting services for Australia’s not-for-profit organisations, allowing them to concentrate on making the world a better place. They support and empower NFP leaders to understand and influence their numbers to achieve their financial goals. This highly niche field now has a highly customised website engineered to penetrate the market, yielding significant results.

The Challenge

Accounting For Good approached Brilliant Digital with a desire to grow their business. Their current website was not yielding the desired leads, and there remained ample untapped potential within their targeted market segment.

We started with building a high-performance B2B website that immediately generated quality leads. Over time, we’ve refined our messaging to consistently target increasingly significant clients for them. As they prepare for a website refresh, the aim is to ensure their online presence remains aligned with their evolving business objectives and continues to attract and engage their target audience effectively.

The result

We make an impact through our work

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With a complete B2B Digital Marketing Strategy, including B2B website design and construction, content and SEO, email newsletters and LinkedIn marketing, Accounting For Good has experienced exciting results. As they have grown as a business, our strategy has grown and adapted to suit their evolving goals and requirements.

Brilliant Digital provided a full-service branding and digital marketing solution for Accounting For Good, recognising they operate in a highly niche field. This comprehensive approach was crucial in ensuring precise targeting of the specific audience segments. By understanding and catering to the unique needs of the not-for-profit market, we were able to maximise Accounting for Good’s visibility and engagement.

Brand strategy considerations included:

  • Brand positioning
  • National and international market research and dynamics
  • Brand extension and longevity
  • Digital landscape
  • Brand differentiation
  • Competitor analysis

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

Brilliant Digital provides a comprehensive suite of B2B marketing services for Accounting For Good as part of our long-term, ongoing partnership. We’ve enhanced the effectiveness of their high-performance website through supplementary strategies, including consistent article content creation, email newsletters and LinkedIn marketing. This holistic approach has resulted in substantial year-on-year growth in organic website traffic.

Content, email newsletter and LinkedIn marketing considerations:

  • Thorough research to identify relevant topics and trends
  • Development of a content calendar to ensure consistency
  • Segmentation of email newsletter subscribers
  • Identification of target audience demographics
  • Alignment of content and messaging with the brand’s overall marketing strategy

Content, email newsletter and LinkedIn marketing execution:

  • Creation and publication of high-quality content across various platforms
  • Regular distribution of email newsletters with engaging content and updates
  • Ongoing monitoring and analysis of content performance metrics
  • Optimisation of strategies based on performance data

Brilliant Digital provided Accounting For Good with a high-performance, SEO-optimised B2B website, strategically aligning the final product with its niche market and performance goals. Utilising existing data insights and known sector opportunities, we also conducted an extensive analysis to understand the brand’s identity, objectives and target audience.

Website strategy considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Product structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Website services and execution included:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • SEO execution
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI