Medical Manufacturing Marketing

Water Cremation Systems

Creation of brand and SEO strategy
High-performance website that drives consistent lead generation
Powerful Google and social media marketing

Overview

Growth partnership

Water Cremation Systems specialises in purpose-designed aquamation machinery for the pet industry. It has revolutionised alkaline hydrolysis machines for safer, more energy-efficient and sustainable pet aftercare. A new, high-performance website has been instrumental in launching this innovative product nationally and internationally.

The Challenge

Water Cremation Systems approached Brilliant Digital for help introducing a groundbreaking device and technology to the market. The task was to educate the pet industry about this new technology and demonstrate its business advantages.

A custom high-performance website formed the foundation of our marketing strategy. We prioritised strong SEO and storytelling to inform and educate our target market while establishing a digital footprint with Google. Given the novelty of the technology, our focus was on clearly explaining and defining the product’s niche.

The result

We make an impact through our work

View Website

Brilliant Digital provided Water Cremation Systems with a comprehensive suite of digital marketing services to support introducing their new technology to the national and international pet industry market. With the initial focus on a website and subsequent use of Google Advertising to expedite results, Water Cremation Systems effectively established a presence and is now consistently generating qualified leads from its online platform.

National and international
launch of new product to marketplace

Brilliant Digital provided a comprehensive branding and digital marketing solution for Water Cremation Systems, centred on a new website with compelling, informative messaging. Our approach ensured the website not only aligned with the company’s identity and capabilities but also blended technical expertise with careful education on how the new technology works and what it can do for the pet aftercare industry.

Brand strategy considerations included:

Brand positioning
National and international market research and dynamics
Brand extension and longevity
Digital landscape
Brand differentiation
Competitor analysis

Digital branding execution included:

Brand purpose
Brand value proposition
Brand messaging
Brand voice
Typography
Brand graphics
Brand assets
Brand guidelines

Effective penetration
of global market

Brilliant Digital complemented Water Cremation Systems’ new website with Google Advertising to accelerate results and precisely target appropriate businesses within the pet industry, both nationally and abroad. This strategy was successful, and Water Cremation Systems have effectively penetrated the global market.

Google advertising considerations included:

Keyword research
Target audience analysis
Strategic budget allocation
Landing page optimisation

Google advertising execution included:

Campaign setup
Ad creative and design
Ad copywriting
Bid management
Ad placement selection
Conversion tracking and performance reporting

50% year-on-year growth
of ongoing qualified online enquiries

Brilliant Digital provided a high-performance, SEO-optimised website for SED Graders, strategically aligning the final product with their market penetration goals. Using existing data insights and known sector opportunities, we also conducted an extensive brand and target audience analysis.

Website strategy considerations included:

Alignment with the brand identity
Connection with the target markets
Clarification of the value proposition with supporting social proof
Website positioning
Website architecture
Website structure
Product structure
Website SEO plan
UX and UI plan
Website conversion plan

Website services and execution included:

Website design
Website coding
Prototyping and wire-framing
Website content
SEO execution
Photography and videography
Testing and iteration
CMS development
Data dashboard creation
Testing and quality assurance
Launch, hosting and maintenance

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the product marketing space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Ready to Grow Your Business

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

A clear vision of the possibilities
Practical steps to make them a reality
Strategies that will deliver the best ROI

Strategy-led Data-driven

Useful Links

Contact Info

Sydney Head Office
320 Pitt Street,
Sydney, NSW 2000

Newcastle Office
19 Bay Street,
Wyee Point, NSW 2259

[email protected].

0404 208 975