Medical Manufacturing Marketing

Water Cremation Systems

  • Creation of brand and SEO strategy
  • High-performance website that drives consistent lead generation
  • Powerful Google and social media marketing

Water Cremation Systems specialises in purpose-designed aquamation machinery for the pet industry. It has revolutionised alkaline hydrolysis machines for safer, more energy-efficient and sustainable pet aftercare. A new, high-performance website has been instrumental in launching this innovative product nationally and internationally.

The Challenge

Water Cremation Systems approached Brilliant Digital for help introducing a groundbreaking device and technology to the market. The task was to educate the B2B pet industry about this new technology and demonstrate its business advantages.

A custom high-performance website formed the foundation of our marketing strategy. We prioritised strong SEO and storytelling to inform and educate our target market while establishing a digital footprint with Google. Given the novelty of the technology, our focus was on clearly explaining and defining the product’s niche.

The result

We make an impact through our work

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Brilliant Digital provided Water Cremation Systems with a comprehensive suite of B2B digital marketing services to support introducing their new technology to the national and international pet industry market. With the initial focus on a B2B website and subsequent use of Google Advertising to expedite results, Water Cremation Systems effectively established a presence and is now consistently generating qualified leads from its online platform.

Brilliant Digital provided a comprehensive branding and digital marketing solution for Water Cremation Systems, centred on a new B2B website with compelling, informative messaging. Our approach ensured the website not only aligned with the company’s identity and capabilities but also blended technical expertise with careful education on how the new technology works and what it can do for the pet aftercare industry.

Brand strategy considerations included:

  • Brand positioning
  • National and international market research and dynamics
  • Brand extension and longevity
  • Digital landscape
  • Brand differentiation
  • Competitor analysis

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

Brilliant Digital complemented Water Cremation Systems’ new B2B website with Google Advertising to accelerate results and precisely target appropriate businesses within the pet industry, both nationally and abroad. This strategy was successful, and Water Cremation Systems have effectively penetrated the global market.

Google advertising considerations included:

  • Keyword research
  • Target audience analysis
  • Strategic budget allocation
  • Landing page optimisation

Google advertising execution included:

  • Campaign setup
  • Ad creative and design
  • Ad copywriting
  • Bid management
  • Ad placement selection
  • Conversion tracking and performance reporting

Brilliant Digital provided a high-performance, SEO-optimised website for SED Graders, strategically aligning the final product with their market penetration goals. Using existing data insights and known sector opportunities, we also conducted an extensive brand and target audience analysis.

Website strategy considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Product structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Website services and execution included:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • SEO execution
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI