Technology Marketing

OSA

  • Long-term strategic advisory partnership – since 2018
  • High-performance website driving consistent, high-quality leads
  • Powerful Google and email newsletter marketing campaigns
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OSA has a 22-year history and is Australia’s most trusted brand in optical network solutions and CCTV. Now part of the Hexatronic group, a global leader in passive fibre optic infrastructure and represented across four continents, OSA offers customers the most advanced products and solutions in the Australian market.

The Challenge

Despite having a technically proficient website heavily focused on products and specifications, it fell short in representing a significant aspect of its business—its extensive work in research and development and comprehensive solutions. There was also no emotional connection or storytelling element. OSA also struggled to keep its website as advanced as its offerings, attempting in-house maintenance but struggling with time constraints.

OSA sought assistance from Brilliant Digital, where we provided access to highly skilled marketing and digital marketing professionals. This allowed them to focus on their core strengths. According to Dennis at OSA –  “The Brilliant Digital team is constantly updating the website content for us, rather than me dragging out one of my staff. They are on top of it for us on a weekly basis doing things and adding value.”

The result

We make an impact through our work

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Brilliant Digital rebuilt OSA’s website and has since given it another refresh, ensuring it’s always modern and aligned with company goals. We implemented a strategic content and SEO approach blending their tech expertise with storytelling, supplemented by Google Ads and email marketing. This led to significant growth and joining the Hexatronic family.

We approached OSA’s website project strategically, aligning with their performance goals. Utilising existing data insights and sector opportunities, we conducted an extensive analysis to understand OSA’s identity, objectives and target audience. This informed the development of a website that prioritised aesthetics and technical proficiency, ensuring optimal user experience and enhanced SEO ranking.

Website strategy considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Product structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Website services and execution included:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • SEO execution
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

Brilliant Digital tailored a digital marketing strategy for OSA with a keen focus on maximising returns for a technology distribution company. Key data insights were pivotal factors guiding our approach. Our content team specialises in translating technical information into engaging content that appeals to readers and search engines.

Performance strategy considerations included:

  • Business challenges and performance goals
  • Market sector requirements
  • Competitive position nationally and globally
  • Sales process
  • Content strategy
  • SEO strategy
  • Social media strategy
  • EDM strategy
  • Advertising strategy
  • Reporting strategy

Digital marketing services include:

  • Content calendar creation and management
  • Deadline management
  • Research and interview
  • Copywriting
  • Technical content
  • Brochure content
  • Social media content
  • Data entry
  • Image management
  • Editing and proofreading
  • SEO
  • Advertising copywriting and creative
  • A/B testing
  • Advertising budget optimisation
  • Transparent data and results analysis compared to KPIs
  • Data-led performance strategy and recommendations
  • ROI assessment and recommendations
  • Website hosting, updates and management

Lead generation alone is insufficient. The objective is to enhance the quantity and quality of leads for easier conversion into sales. OSA’s previous brand messaging was overly technical and failed to address market concerns or leverage digital opportunities fully. Through our comprehensive outsourced B2B marketing services, they can access our in-house expertise. We manage their B2B technology marketing seamlessly in the background, ensuring smooth operations without disrupting their regular activities.

Brand strategy considerations included:

  • Brand positioning
  • Brand extension and longevity
  • Brand differentiation
  • National market research and dynamics
  • Digital landscape
  • Competitor analysis

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI