B2B Essential Services Marketing

DEM Fire

  • Long-term strategic advisory partnership – since 2019
  • High-performance website that drives consistent lead generation
  • Powerful Google and email newsletter marketing campaigns
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DEM Fire is Australia’s leading independent provider of fire and essential services, designed and delivered by fire experts and trusted by industries for certified, comprehensive fire solutions. Their modern, sophisticated website now drives consistent quality leads.

The Challenge

When DEM Fire approached Brilliant Digital, their outdated website didn’t align with the innovative solutions they offered to the B2B market. Our initial task was to provide them with a sophisticated, SEO-optimised website that captured their brand essence and enhanced online visibility.

Beyond digital marketing efforts to expand DEM Fire’s digital footprint and generate leads, we’ve updated and provided marketing collateral to boost lead conversion. Additionally, we support their recruitment efforts to ensure they have the best team on the job at all times.

The result

We make an impact through our work

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Since launching DEM Fire’s new website, we have continued to build their digital footprint by focusing on SEO and communicating their industry capability with excellent results.

Brilliant Digital strategically planned and continues to execute a highly customised B2B digital marketing strategy for DEM Fire. This comprehensive approach includes content creation, SEO optimisation, email newsletters and LinkedIn marketing. Leveraging our depth of experience and commercial mindset, we uncovered opportunities to effectively communicate with their target market in a clear and relatable manner, resulting in substantial growth in Google traffic.

Brand strategy considerations included:

  • Brand development strategy
  • Brand repositioning
  • Brand extension and longevity
  • Brand differentiation
  • National market research and dynamics
  • Digital landscape
  • Competitor analysis

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

Brilliant Digital delivered DEM Fire a high-performance B2B website engineered for success. Featuring a modern design and user-friendly functionality, it now mirrors its innovative brand. Through strategic keyword planning, research and consistent creation of relevant content, DEM Fire has achieved phenomenal results, including a substantial increase in qualified leads.



Key planning considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Key services provided:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • Website SEO structure
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

The quality of leads generated by a website is only as valuable as a business’ capacity to convert them. This necessitates a robust team. To bolster their strong brand, products and services, we assisted DEM Fire in their recruitment endeavours, with extremely successful results.

Recruitment marketing considerations included:

  • Understanding the brand and ensuring alignment between employer brand and overall brand identity
  • Defining the role and identifying the ideal candidate persona
  • Crafting clear, compelling, engaging messaging for the ideal target audience
  • Determining the most effective channels to reach ideal candidates
  • Using data-driven insights to refine recruitment strategies for essential services marketing


Recruitment marketing execution included:

  • Writing and optimising job advertisements
  • Recommendation of specific job ad types
  • Promoting on social media

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Would you like some

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI