B2B marketing enginering

PSA Engineering

  • Revamp of outdated website for effective rebranding
  • High-performance website driving consistent, high-quality leads
  • Compelling case studies to provide powerful social proof
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Growth partnership

PSA Engineering unites years of industry expertise with world-leading technologies to build and deliver innovative, integrated and compliant engineering solutions for Australian industries. PSA Engineering has a can-do attitude and a belief that there is a solution to every problem. Now, with a modern, sleek website, they’re succeeding in telling more people about it.

The Challenge

PSA Engineering approached Brilliant Digital for help improving their website. It was overly complex and geared towards industry insiders rather than potential clients. It also failed to effectively communicate the company’s capabilities.

By refining the website’s content, we transformed it into a powerful lead-generating tool that resonates with prospective clients while respecting their technical message and expertise. We also equipped PSA Engineering with a professional capability statement and detailed case studies as strong social proof.

The result

We make an impact through our work

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Brilliant Digital revitalised PSA Engineering’s online presence through a comprehensive B2B marketing plan, delivering a modern, effective website and strong social proof. Balancing their technical complexity with clear communication, we delivered significant improvements and impressive results fast.

Brilliant Digital strategically approached PSA Engineering’s website project, conducting extensive research to understand the brand and vision. With a strong emphasis on design, user experience and clear messaging, we delivered a contemporary, user-friendly digital asset that consistently generates qualified leads for PSA Engineering.

Key website planning included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition
  • Website positioning
  • Website architecture
  • Website structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Key website services provided:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

Brilliant Digital crafted compelling case studies to provide strong social proof for PSA Engineering, investing time in interviewing numerous clients to gather comprehensive insights. These case studies offer a detailed overview of PSA Engineering’s successes, bolstering their marketing efforts with authentic stories and testimonials.

Case study considerations:

  • Understanding the client’s objectives and target audience
  • Guidance on selecting the most appropriate case studies to feature
  • Structure focusing on problem, solution, results
  • Aligning messaging with brand voice
  • Review for accuracy and authenticity


Case study inclusions:

  • Conducting thorough interviews with our client’s clients
  • Gathering relevant data, metrics, and testimonials
  • Writing in a clear, engaging manner that resonates with the target audience

Brilliant Digital provided a comprehensive branding and digital marketing solution for PSA Engineering, centred on a new B2B website with clear, engaging messaging. Our approach ensured the website not only aligned with the company’s identity and capabilities but also blended technical expertise with captivating storytelling.

Brand strategy considerations included:

  • Brand positioning
  • National and international market research and dynamics
  • Brand extension and longevity
  • Digital landscape
  • Brand differentiation
  • Competitor analysis

Digital branding execution included:

  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Would you like some

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI