B2B marketing enginering

PSA Engineering

Revamp of outdated website for effective rebranding
High-performance website driving consistent, high-quality leads
Compelling case studies to provide powerful social proof

Overview

Growth partnership

PSA Engineering unites years of industry expertise with world-leading technologies to build and deliver innovative, integrated and compliant engineering solutions for Australian industries. PSA Engineering has a can-do attitude and a belief that there is a solution to every problem. Now, with a modern, sleek website, they’re succeeding in telling more people about it.

The Challenge

PSA Engineering approached Brilliant Digital for help improving their website. It was overly complex and geared towards industry insiders rather than potential clients. It also failed to effectively communicate the company’s capabilities.

By refining the website’s content, we transformed it into a powerful lead-generating tool that resonates with prospective clients while respecting their technical message and expertise. We also equipped PSA Engineering with a professional capability statement and detailed case studies as strong social proof.

The result

We make an impact through our work

View Website

Brilliant Digital revitalised PSA Engineering’s online presence through a comprehensive B2B marketing plan, delivering a modern, effective website and strong social proof. Balancing their technical complexity with clear communication, we delivered significant improvements and impressive results fast.

Effective, modern website
driving qualified leads

Brilliant Digital strategically approached PSA Engineering’s website project, conducting extensive research to understand the brand and vision. With a strong emphasis on design, user experience and clear messaging, we delivered a contemporary, user-friendly digital asset that consistently generates qualified leads for PSA Engineering.

Key website planning included:

Alignment with the brand identity
Connection with the target markets
Clarification of the value proposition
Website positioning
Website architecture
Website structure
Website SEO plan
UX and UI plan
Website conversion plan

Key website services provided:

Website design
Website coding
Prototyping and wire-framing
Website content
Photography and videography
Testing and iteration
CMS development
Data dashboard creation
Testing and quality assurance
Launch, hosting and maintenance

Compelling case studies
for powerful social proof

Brilliant Digital crafted compelling case studies to provide strong social proof for PSA Engineering, investing time in interviewing numerous clients to gather comprehensive insights. These case studies offer a detailed overview of PSA Engineering’s successes, bolstering their marketing efforts with authentic stories and testimonials.

Case study considerations:

Understanding the client’s objectives and target audience
Guidance on selecting the most appropriate case studies to feature
Structure focusing on problem, solution, results
Aligning messaging with brand voice
Review for accuracy and authenticity

Case study inclusions:

Conducting thorough interviews with our client’s clients
Gathering relevant data, metrics, and testimonials
Writing in a clear, engaging manner that resonates with the target audience

Successful rebranding
that resonates with target audience

Brilliant Digital provided a comprehensive branding and digital marketing solution for PSA Engineering, centred on a new B2B website with clear, engaging messaging. Our approach ensured the website not only aligned with the company’s identity and capabilities but also blended technical expertise with captivating storytelling.

Brand strategy considerations included:

Brand positioning
National and international market research and dynamics
Brand extension and longevity
Digital landscape
Brand differentiation
Competitor analysis

Digital branding execution included:

Brand purpose
Brand value proposition
Brand messaging
Brand voice
Typography
Brand graphics
Brand assets
Brand guidelines

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Ready to Grow Your Business

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

A clear vision of the possibilities
Practical steps to make them a reality
Strategies that will deliver the best ROI

Strategy-led Data-driven

Useful Links

Contact Info

Sydney Head Office
320 Pitt Street,
Sydney, NSW 2000

Newcastle Office
19 Bay Street,
Wyee Point, NSW 2259

[email protected].

0404 208 975