B2B Construction Marketing

Every Trade

  • Overhauling an ineffective website as part of a brand transformation
  • High-performance website driving consistent, high-quality leads
  • Sales support for optimal lead conversion
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Every Trade is your commercial construction partner, specialising in education, healthcare, commercial and civil projects. With a strong emphasis on sustainability, functionality, equality and equity, they’re redefining how communities and businesses engage with built environments. Now equipped with a new website, clear branding and effective sales collateral, Every Trade is poised to elevate an established brand with a 20-year history to the next level.

The Challenge

Every Trade, formerly Every Trade Group, underwent a complete rebranding, prompting the realisation that its website required an upgrade. Every Trade wanted a clearer, more sophisticated aesthetic and messaging. Brilliant Digital began by redesigning the logo and website, focusing on enhancing SEO and user experience.

Following this, Brilliant Digital continued to assist Every Trade by providing sales support materials such as capability statements and tender documents. While the website functions as a dedicated member of the Every Trade sales team, successfully driving more qualified leads, the sales team benefits from these tools to convert leads effectively.

The result

We make an impact through our work

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We approached our work for Every Trade with a holistic perspective, following a strategic plan that prioritised their long-term goals and objectives. Since the launch of Every Trade’s new website, it has consistently generated quality leads while successfully rebranding and maintaining its extensive history with a refreshed image.

Brilliant Digital provided a full-service rebranding and digital marketing solution for Every Trade, drawing on our depth of experience and entrepreneurial outlook. As a commercial construction company producing high-quality work and customer service, it was crucial that Every Trade’s new website and marketing assets convey the same level of excellence.

Rebranding strategy considerations included:

  • Brand positioning
  • National and international market research and dynamics
  • Brand extension and longevity
  • Digital landscape
  • Brand differentiation
  • Competitor analysis

Digital branding execution included:

  • New logo creation
  • Brand purpose
  • Brand value proposition
  • Brand messaging
  • Brand voice
  • Typography
  • Brand graphics
  • Brand assets
  • Brand guidelines

Brilliant Digital provided a new B2B website engineered for results, conducting an extensive analysis to understand Every Trade’s identity, objectives and target audience while aligning its established history with future goals.  Every Trade now has a modern website that is functional and aesthetically pleasing, serving as a powerful asset to the company’s sales team.

Website strategy considerations included:

  • Alignment with the brand identity
  • Connection with the target markets
  • Clarification of the value proposition with supporting social proof
  • Website positioning
  • Website architecture
  • Website structure
  • Product structure
  • Website SEO plan
  • UX and UI plan
  • Website conversion plan

Website services and execution included:

  • Website design
  • Website coding
  • Prototyping and wire-framing
  • Website content
  • SEO execution
  • Photography and videography
  • Testing and iteration
  • CMS development
  • Data dashboard creation
  • Testing and quality assurance
  • Launch, hosting and maintenance

A well-designed website can attract traffic and leads, but converting those leads relies on the efforts of the business and its team. At Brilliant Digital, we developed sector-specific capability statements and other sales collateral items for Every Trade, offering persuasive social proof to assist in lead conversion.

Capability statement strategy considerations included:

  • Gaining a deep insight into industry, target market and competitive landscape
  • Identifying unique selling points
  • Target audience analysis
  • Ensuring branding alignment regarding tone, style and visual identity
  • Incorporating social proof

Capability statement execution included:

  • Designing an eye-catching layout and format
  • Writing and structuring compelling content
  • Selecting appropriate visual imagery
  • Tailoring content and visuals for different sector audiences

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Would you like some

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

  • A clear vision of the possibilities
  • Practical steps to make them a reality
  • Strategies that will deliver the best ROI