Financial Services Marketing

North Advisory

Revamp of outdated website for effective rebranding
High-performance website driving consistent, high-quality leads
Powerful Google and email newsletter marketing campaigns

Overview

Growth partnership

North Advisory is a team of finance experts committed to saving business owners time and money through streamlined accounting services and clear guidance. They specialise in alleviating the financial burdens and uncertainties of running a business. Starting as a local, small-town accountant without a website, they have grown into a national player offering an extensive suite of services.

The Challenge

North Advisory’s traditional reliance on referrals for business growth left prospects only partially informed about their brand upon contact, resulting in extended sales cycles. Recognising the need for improvement, they turned to Brilliant Digital for a stronger digital brand and strategy, as previous efforts had missed the mark in market relevance and effective digital utilisation.

We provided a comprehensive digital overhaul to position North Advisory as an industry leader, opening up new opportunities for growth. North Advisory Partner Marius Fourie says, “Brilliant Digital created our brand and website and implemented a digital advertising and marketing campaign. The leads that come from the website are warmed up and ready to do business – this massively reduces the time we spend pitching to new prospects.”

The result

We make an impact through our work

View Website

With a complete overhaul of its B2B website and digital marketing strategy, North Advisory expanded its services and extended its client base.

“The team at Brilliant Digital immediately understood the market we were trying to reach. They spent time with us in a detailed strategy meeting. Our old brand didn’t reflect the changes in accounting technology. We are now a virtually paperless office, and our new brand reflects this. Potential clients now feel they can relate to and engage with the team members and – most importantly – trust us with their financial information.”

Ideal enquiries
from website

North Advisory’s previous digital brand was overly technical and overlooked market concerns while neglecting digital opportunities. Leveraging our expertise in financial services marketing and our commercial mindset, we crafted an effective brand strategy.

Brand strategy considerations included:

Brand positioning (business and consumer)
Brand extension and longevity
Brand differentiation
National market research and dynamics
Digital landscape
Competitor analysis

Digital branding execution included:

Brand purpose
Brand value proposition
Brand messaging
Brand voice
Logo design
Colour palette
Typography
Brand graphics
Brand assets
Brand guidelines

40% annual growth
in website leads

Brilliant Digital strategically approached North Advisory’s website project in alignment with its performance objectives. Leveraging existing data insights and recognising regional and national opportunities were pivotal factors driving our approach.

“Straight away, a steady flow of warmed-up leads began coming from North Advisory’s updated website. The website delivered 20 new, high-quality clients in the first year (2016). This volume has grown significantly every year since, delivering a superb return on investment.”

Key website planning included:

Alignment with the brand identity
Connection with the target markets
Clarification of the value proposition
Website positioning
Website architecture
Website structure
Website SEO plan
UX and UI plan
Website conversion plan

Key website services provided:

Website design
Website coding
Prototyping and wire-framing
Website content
Photography and videography
Testing and iteration
CMS development
Data dashboard creation
Testing and quality assurance
Launch, hosting and maintenance

50% year-on-year growth
in organic traffic

In our partnership with North Advisory, they benefit from targeted data crucial for strategic decisions. Our centralised platforms, enriched with live customer data, provide them with a distinct competitive edge that has led to substantial year-on-year growth in their organic traffic.

“Brilliant Digital also dealt with the technical side of the SEO. This technical skill, combined with user engagement, meant that North Advisory quickly rose to the top of page one. Ongoing marketing services include digital advertising and retargeting.”

Considerations and planning included:

Business challenges and performance goals
Market sector requirements
Competitive position nationally and globally
Sales process
Content strategy
SEO strategy
Social media strategy
EDM strategy
Advertising strategy
Reporting strategy

Digital marketing execution includes:

Marketing strategy
Performance plan
Content strategy and copywriting
Search engine optimisation (SEO)
Search engine marketing (SEM)
Social media management (SMM)
Electronic database marketing (EDM)
Photography
Videography
Data analysis, reporting and strategy
Website hosting and maintenance

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Ready to Grow Your Business

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

A clear vision of the possibilities
Practical steps to make them a reality
Strategies that will deliver the best ROI

Strategy-led Data-driven

Useful Links

Contact Info

Sydney Head Office
320 Pitt Street,
Sydney, NSW 2000

Newcastle Office
19 Bay Street,
Wyee Point, NSW 2259

[email protected].

0404 208 975