Manufacturing and Distribution Marketing

Pilot Air

Strategic advisory partnership – since 2021
High-performance website driving consistent, high-quality leads
Powerful Google and email newsletter marketing campaigns

Overview

B2B Marketing partnership

Pilot Air, the compressed air experts, has specialised in designing, manufacturing and installing air compressor solutions for industrial, commercial, civil and enterprise clients nationwide for over 40 years. Now, with an optimised website and strategy, they prioritise delivering their premier products and services.

The Challenge

Pilot Air struggled with an outdated website and unclear marketing, failing to reflect its business identity and extensive capabilities. Seeking improvement, the company partnered with Brilliant Digital to overhaul its online presence and align it with its innovative products.

Our initial plan focused on restructuring the website to deliver quality, relevant information to distributors and their customers. Beyond SEO optimisation, we aimed to make it user-friendly, highlighting Pilot’s full range of services. We showcased their capacity for servicing and implementing large systems, elevating their online brand presence to accurately reflect their company identity.

“Brilliant Digital is positive and responsive, and it’s easy to work with them. I would recommend Brilliant Digital as a digital marketing agency to my peers in the B2B space because they truly understand the industry.” – Martin Wyllie, Pilot Air

The result

We make an impact through our work

View Website

With a complete B2B Digital Marketing Strategy, Pilot experienced impressive results. Leveraging our extensive B2B expertise, Brilliant Digital delivered a comprehensive branding and digital marketing solution, providing consistent support across various platforms and publications to support the company’s strategic and tactical plans.

“Brilliant Digital’s attention to detail fits well with our culture. They got who we are. That’s important when you put your message out there, and having an agency that really understands you and can articulate your value is key.” – Martin Wyllie, Pilot Air

328% increase
in website enquiries

We strategically approached Pilot Air’s website project, ensuring alignment with their performance goals across all market sectors. Existing data insights and identifying national opportunities were key drivers.

Brand strategy considerations included:

Alignment with the brand identity
Connection with the target markets
Clarification of the value proposition with supporting social proof
Website positioning
Website architecture
Website structure
Website SEO plan
UX and UI plan
Website conversion plan

Digital branding execution included:

Website design
Website coding
Prototyping and wire-framing
Website content
Website SEO structure
Photography and videography
Testing and iteration
CMS development
Data dashboard creation
Testing and quality assurance
Launch, hosting and maintenance

Substantial growth
in qualified leads

The outcome of our B2B marketing strategy wasn’t just an increase in enquiries but an increase in ideal enquiries. We developed high-performing digital brand assets for Pilot Air to align with their goals and objectives.

Strategy considerations included:

Brand development strategy
Brand repositioning
Brand extension and longevity
Brand differentiation
National market research and dynamics
Digital landscape
Competitor analysis

Digital branding execution included:

Brand purpose
Brand value proposition
Brand messaging
Brand voice
Typography
Brand graphics
Brand assets
Brand guidelines

Data-driven
Marketing execution

Brilliant Digital devised Pilot Air’s digital marketing strategy with a clear focus on maximising returns for a manufacturing and distribution company. Leveraging targeted data insights, we tailored our approach to increase ROI.

“Every bit of copy Brilliant Digital generates for us is optimised for Google. We were trying to do that ourselves before without fully understanding the process – and it didn’t work.” – Martin Wyllie, Pilot Air

Marketing considerations included:

Business challenges and performance goals
Market sector requirements
Competitive position
Sales process

Strategies included:

Content strategy
SEO strategy
Social media strategy
EDM strategy
Reporting strategy

The team at Brilliant Digital have expertly navigated us in weaving our brand, vision and values through our digital footprint, from our newly built website to SEO and branding. They made the whole process easy to understand and implement and we’re seeing success already. We would recommend Brilliant Digital to SMEs looking to build an online presence, grow and communicate with broader markets.

John Cumming

When we came to Brilliant Digital, the selling point for us was the strategy. It wasn’t just about building a website, it was about having a philosophy. The results confirm this was the right approach.

Hugh Edmunds

I would recommend Brilliant Digital as a digital marketing agency to my peers because they truly understand how to use data to get results in the B2B space.

Martin Wyllie

As a result of the brand and SEO strategy, enquiries are in and around our core competencies and drive the sort of work that we want.

Alan Lipman

For me, it is vital to understand where we are getting a return on investment. We have a great partnership with Brilliant Digital – they explain the numbers so we understand what’s working and what’s not. We can then decide where we need to invest our time and money.

Craig Hannam

The leads that come from the website are warmed up and ready to do business. This massively reduces the time we spend pitching to new prospects.

Marius Fourie

Where is your current digital marketing
falling short?

We turn frustration into profit for clients experiencing:

Poor ROI

You’re investing significantly, but the returns are meagre.

Low-Quality Leads

You’re wasting resources, draining budget on bad leads.

Lack of Direction

You have no clear strategic roadmap and lack confidence.

Number Confusion

The data is puzzling and it’s hindering your decision-making.

Ineffective Content

Your content lacks punch and is failing to engage the market.

Tech Overload

You find the changing tools and platforms are overwhelming.

Comms Disconnect

Misaligned expectations are causing frustration and delays.

Subpar Website

Your website is dated and unable to support sales activity.

Ready to Grow Your Business

Would you like some
clarity?

Every one of Brilliant Digital’s long-term clients started their journey with a simple chat.

Whether or not you decide to work with us, our founder, Deb Croucher, personally takes the time to meet with you and understand your company and its needs.

Be prepared for honesty. We don’t sugar-coat anything. You’ll get the truth, backed by data, strategy and decades of expertise.

After talking with us, you’ll walk away with:

A clear vision of the possibilities
Practical steps to make them a reality
Strategies that will deliver the best ROI

Strategy-led Data-driven

Useful Links

Contact Info

Sydney Head Office
320 Pitt Street,
Sydney, NSW 2000

Newcastle Office
19 Bay Street,
Wyee Point, NSW 2259

[email protected].

0404 208 975